Simple Features Your Website MUST Have

Just don’t focus on the home page, keywords and titles.

The first step to getting conversions from your website is for your visitors to see the information or products they were looking for when they clicked over to your site. If you happen to sell more than one product or service, provide all necessary information about this, maybe by keeping the information on a different page even. If you provide suitable and easily visible links your visitors will be able to navigate to these pages and get the details.

Understanding Your Target Customer Is Essential

You can send email to your existing clients and ask them to complete a survey or even while they are browsing on your website. Ask them about their choices. Why do they like your products? Do you discount prices or offer coupons? Are your prices consistently lower than others? Is your shipping price cheaper? Do you respond faster to client questions? Are your product descriptions better? Your return policies and guarantees better than your competitor’s? To know your customer you can check credit card records or ask your customer to complete a simple contact form with name, address, age, gender, etc. when they purchase a product.

Does your website give enough contact information?

Always provide contact information, preferably on every page of your website, complete with mailing address, telephone number and an email address that reaches you. People may need to contact you about sales, general information or technical problems on your site. Also have your email forwarded to another email address if you do not check your website mailbox often. Also make sure to provide enough options like credit card, PayPal or other online payment service.